E-Liquids Explained: Everything You Need to Know

E-liquid explained infographic — PG VG ratios, nicotine types, flavourings, and storage tips from VAPESALES

Everything to Know About E-Liquids

A complete VAPESALES guide to PG/VG ratios, nicotine types, flavourings, storage tips, and how to choose the right vape juice for your device.

Reviewed by VAPESALES · Published 2025

What Is E-Liquid?

E-liquid is the mixture your vape heats into vapour. It determines your flavour intensity, smoothness, throat hit, and cloud size. Choosing the right blend transforms an “okay vape” into an amazing one.

Shop Nic Salts →

Nicotine Salts — smooth, fast satisfaction for pod kits.

Explore Kits →

Vape Kits — pods, pens & sub-ohm devices.

Find Your Strength →

Nicotine Strength Guide

What’s Inside E-Liquid?

Propylene Glycol (PG)

Thin, strong flavour carrier, sharper throat hit. Great for MTL pod kits.

Vegetable Glycerine (VG)

Thick, smooth, big clouds. Ideal for sub-ohm and DTL tanks.

Flavourings

Fruit, menthol, dessert, candy, drink-inspired — flavour quality matters.

Nicotine (Optional)

Match strength to cravings: too low = craving; too high = harsh.

Understanding PG/VG Ratios

Ratio Feel Best For
50/50 Balanced hit + flavour MTL Pod Kits
70/30 VG Smoother + bigger clouds Sub-Ohm DTL Kits

Nicotine Types & Strengths

Nicotine Salts (10ml)

Smooth, fast absorption. Best for quitting smoking with pod kits.

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Freebase Nicotine (10ml)

Classic throat hit. Ideal for those stepping down gradually.

Shortfills (0mg)

Add nic shots to reach 3–6mg. Perfect for sub-ohm flavour chasing.

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Pairing E-Liquids with the Right Device

Pod Kits (MTL)

Use 50/50 nic salts or freebase. Great for beginners + ex-smokers.

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Sub-Ohm Kits (DTL)

Use 70/30 VG shortfills for clouds + smoother draws.

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How to Store E-Liquids Properly

  • Cool & dark — avoid heat + sunlight.
  • Seal tightly after every use.
  • Keep upright to prevent leaks.
  • Use within months once opened.

Full guide: Store Your E-Liquids Safely

FAQs — E-Liquids Explained

Are e-liquids safe?

TPD-compliant UK e-liquids follow strict rules. Buy from reputable retailers like VAPESALES for safety + quality.

What nicotine strength should I use?

Pods: 10–20mg nic salts. Sub-ohm: 0–3mg shortfills. Guide: Nicotine Strength.

Do e-liquids expire?

Unopened last 1–2 years. Once opened, use within a few months for best flavour.

Can I mix e-liquids?

Yes — match VG/PG ratios and test small amounts first.

Why does my e-liquid taste burnt?

Usually a dry coil. Prime your coil and stay within wattage limits.

Final Thoughts

Choosing the right e-liquid dramatically improves flavour, smoothness, and satisfaction. Start with blends that match your device, explore new flavour profiles, and store bottles correctly for long-lasting freshness.

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